Satu lagi kampanye marketing yang menggunakan Facebook sebagai mediumnya. Kali ini dari penyedia teknologi storage Hitachi Data Systems yang membuka kompetisi video klip pendek bertemakan ‘Sharing Cloud Innovation.’ Hadiahnya, dua tiket ke Tokyo, Jepang. Kompetisi berlangsung hingga Januari 2010. Dalam kompetisi ini yang terbuka bagi individu ini, fesbuker menggambarkan bagaimana pandangan mereka tentang ‘komputasi awan’ [...]
Tantangan terbesar bagi kandidat capres adalah berkomunikasi secara efektif dalam hal pemilihan medium dan pesan (konten). Medium tradisional seperti media cetak, elektronik dan luar ruang efektif dalam hal jangkauan, tetapi tidak menjamin pesan menancap di kepala target audience.
The Internet has piled massive amount of data and information about almost everything known in human history, only in the span of 5.000 days. Internet also has becoming ubiquitous, from mainframes, PCs, handhelds and RFIDs (Radio Frequency ID). In short, information is now within anybody’s reach and it will be getting closer. The challenge people [...]
Internet provides what conventional marketing channels lack of: interactivity. It enables the creation of emotional attachment on target audience, to be amplified further through mix of conventional channels: TV, radio and print media. The result of the integrated channels might be creating trend or buzz in community. Hence, the term of e-marketing or Internet marketing [...]
Why Budi Putra decided to be a professional blogger? A chat with him at a café south of Jakarta in the middle of a busy Monday afternoon revealed that he had prepared well for this big day. He had a brilliant and ambitious yet sound plans. A breakthrough for Indonesian blogosphere.